Eye Tracking at CURE

During an eye tracking study gaze data is collected by an eye tracking system and analyzed afterwards. Eye tracking uncovers the user’s focus on e.g. a computer screen, on a TV set, or on a printed advertisement.

Currently the main application areas of eye tracking at CURE are:

  • Information portals
  • Online-shops
  • Graphical user interfaces
  • Multimedia products

Some examples of answers provided by an eye tracking study:

  • Do the users look at special screen area? (e.g. a banner)
  • Which path does the user’s focus and attention take when he/she uses the system?
  • Do users oversee certain elements (e.g. an info box?
  • How much attention goes to a banner compared to the content?


Output (hot-spots) from the Tobii systemCURE uses different eye tracking technologies as applicable. For testing items on a computer screen (web- pages or applications) CURE uses Tobii’s
X50- system which is absolutely unobtrusive (http://www.tobii.com/). The user does not have to wear a helmet or glasses and can move freely in front of the computer screen. For none-screen testing (e.g. pictures on a wall) an SMI- system (http://www.smi.de/) is used.