Background: Markus studied business administration at the Vienna University of Economics and Business Administration. His majors were Entrepreneurship & Innovations Research, Tourism and Leisure and Marketing. In his diploma thesis he researched the phenomenon of Lead Users (Title: Who are Lead Users?).

He worked as a student assistant at the department of Entrepreneurship and Innovation Research with a focus of User Innovation (Lead User Theory and Toolkits). Beside his research activities he worked as Consultant for several IT and Marketing Projects (e.g.: Kienbacher Training, Department of International Taxlaw, etc.).

At CURE, Markus’ main focus is on user centred design, special interfaces, strategic usability and user experience as well as innovations and services.

phone: +43.1.7435451/400, mailto: murtinger@cure.at