Background: Ulrike studied psychology at the University of Graz, with the main focus on social psychology. During her work in market research she gained experience in conducting qualitative and quantitative studies. She was part of an international project commissioned by the European Commission concerning the possibilities and limitations of e-commerce within the European market.

At CURE, Ulrike's main focus is usability and user experience analysis as well as the evaluation of interface designs and user behaviour.

phone: +43.1.743 54 51/404, mailto: ulrike.gruber@cure.at